Global TWS market grows at 6.4% in Q2: Its lowest in last 3 years
The worldwide True Wireless Stereo (TWS) marketplace appears set to hit a plateau as shipments grew at 6.4% quarter-over-quarter – its lowest-ever parent in 3 years, consistent with a brand new document with the aid of using marketplace evaluation agency Canalys. In quantity terms, the marketplace reached 58.three million devices in Q2 2021.
The worldwide clever non-public audio marketplace grew 4.7% average as shipments reached 99.eight million devices, however Apple, the chief withinside the clever non-public audio marketplace, noticed its first decline ever. Shipments of AirPods TWS gadgets fell 25.7% to attain 15.zero million devices in Q2 2021.
Xiaomi takes the second one spot from Samsung
But Apple endured to hold its lead withinside the TWS class, however the decline of AirPods shipments endedin Apple’s marketplace proportion dipping beneathneath 30% in Q2 2021.
Canalys Research supervisor Jason Low, however, said “notwithstanding the ups and downs, Apple’s key gain is clear – it has a person surroundings this is closely devoted to its products. The launch of latest AirPods withinside the 2nd 1/2 of of the yr will prop the class up again, however the developing saturation of its iOS and macOS set up base might be a reason of worry.”
Xiaomi took 2nd vicinity withinside the TWS marketplace, reclaiming its spot from Samsung with respective shipments at five.three million and five.2 million devices. Canalys Research Analyst Cynthia Chen said, “Since past due 2019, the 2 were calmly matched. While Xiaomi has really moved up the fee chain, presenting extra top class TWS products, Samsung is catching up with the aid of using bolstering each self-branded and sub-branded TWS services mainly with JBL below the Harman subsidiary.”
Meanwhile, Skullcandy’s marketplace proportion reached a file excessive of 7%, pushing it into fourth vicinity for the primary time. Skullcandy’s achievement is attributed to its competitive pivot to an low-cost lineup including Dime, Jib and Sesh focused on a more youthful demographic than Samsung or Apple.
Wireless headphones and wi-fi earphones, the opposite classes that make up the clever non-public audio marketplace, grew three.zero% and 2.1% attaining 15.zero million and 26.five million devices respectively.