Microsoft’s last acquisition could add an easy-to-use video editing experience to your software suite. The technical giant has purchased a start-up called Clipchamp, which is known for its creation and video editing tool in the browser. In your ad, Microsoft says that the ClipChamp approach combines “the simplicity of a web application with the ability to process the video using the full computer power of a PC with the acceleration of the graphics processing unit (GPU),” which It is “something that previously limited traditional video applications”.

Clipchamp is specifically addressed to non-professionals and non-creative: people who do not have or know how to use specialized software for videos, in other words. “Our mission is to train anyone who will tell the stories that are worthwhile to share and millions of people around the world … we will continue making video creation even easier, more accessible and funny,” wrote CEO of the company Alexander Dreiling in a post announcing the acquisition.

None of the parties has revealed the terms of their agreement, but as CNBC said, Clipchamp said in July that has 17 million registered users with an adoption rate that depends on 54 percent year with the year. The service saw great growth in index exports of aspects of 9:16, in particular, which are commonly used for the stories of Tiktok and Instagram or Facebook. Microsoft was one of its clients before the acquisition, along with Google. While Microsoft has not yet announced how ClipChamp will offer their customers, called a “natural adjustment” tool for their cloud productivity experiences in Microsoft 365. A spokesman also told CNBC that technical giant will eventually introduce a process for Convert existing clipchamp users to Microsoft subscribers.