With the world moving towards the digital platform for almost everything, people are looking towards social media influencers to get the verdict on the products and brands. So whether you are a small business or a conglomerate, partnering with a social media influencer can be a road to your huge success. Mainly when the ROI for influencer based marketing is offering 11 times more return than traditional banner ads.

Recent studies have shown 61 percent of social media users rely on influencer recommendations for a brand or product. Moreover, 50.7 percent of the brands running eCommerce stores use influencers for marketing.

With such benefits in place with influencer marketing, it’s crucial that you too invest in the process. But to start this partnership, you need to have a few techniques at your fingertip.

6 Techniques For Better Influencer Outreach Partnership  

In the last five years, we are all aware influencer programs have become a new ball game altogether. As a brand owner, you have to put in quite a lot of effort to develop a full-proof influencer outreach program that will give you the benefit you are looking for.

Here are some six techniques you can follow to develop an impressive influencer outreach program for improving your ROI and boosting your business and brand.

1. Needle In A Haystack 

Almost everyone with a social media account is willing to become an influencer. Moreover, if you think anyone with immense followers on the social media platform will be a good influencer, you couldn’t be farther from the truth. With social media becoming a jungle of influencers, it is your job to find the person who will suit your brand and customer base.

It is time-consuming to find the perfect match who uses the right hashtag for the industry that you cater to. Look for social media users/influencers who posts about the topics related to your brand regularly. Also, go out of your comfort zone, i.e., if you are on Instagram, venture into Facebook, Snapchat and Twitter to look for influencers who aligns with your product and brand. The job is like finding a needle in a haystack, but there is no looking back if you get it right. So invest the time in finding the right person.

2. Lure Them In 

Once you have found the right influencer for your brand, it’s time to bring him/her in. Often the old trick works, which is sending in free products from your company. When you send these products, send a personal message to them outlining your intention. But don’t be too pushy or make them feel obligated to post about your free products.

You can hire a professional to do the work for you, i.e., contact the influencer and bring them to your product.

3. More Than Just A Friendship 

Just following the influencer on social media is not enough to bring them in for your brand. You have to build a rapport, where you make your presence felt on their profile. For example, share their posts and communicate with them directly through comments and even DM.

The process helps the influencer know you on the surface level. You are no longer a random person from the social media platform. Also, your comment or linking or sharing their posts through your profile increases their visibility and traffic. Social media influencers’ currency is their traffic, so they will keep track of you too and consider you to be more than just a friend on the platform because they can benefit from you.

4. Do Some Work For Them 

Before you ask them to do the hard work for your brand, i.e., asking them to be your company’s influencer, you have to do a bit of the hard work. First, put yourself in the influencer’s social feed, and you can do that by creating a meme, writing a unique post about something they have featured in or promoting or even an infographic. This is a sure way to make your presence felt for the influencer you want for your brand. With your work getting posted by the influencer, you will also get your website or brand to a backlink of a high ranking page.

5. Giving Them A Centre Stage 

Why not feature them on your blog and website heavily. You can write about their achievements, their postings and such. There is also the option to interview them and publish them on your website. It will warrant that your website gets mentioned by the influencer on their feed. When you give them the centre stage before asking them to join your brand, you are already doing some work that serves their interest, so the chances of them helping you by becoming your brand influencer are high.

6. Getting Together 

All the above techniques are the ways for taking the penultimate stage of collaborating for a campaign. Once you have established a working relationship, the stage is set for you two to collaborate and shape the brand as you have envisioned with the help of the influencer.

One of the important factors that remains part of the entire process when you are wooing the influencer is you have to invest time. The relationship cannot be forged in a day, week or month, and rather it takes months. So, you have to pre-plan before launching your campaign with an influencer.

Final Words  

When you find the right influencer, there is no looking back for you, your brand and your business. In this world of social media influencers, finding the right one who aligns with your company, brand, and target audience can be quite a challenge. But by investing time in finding the right one can be the game-changer.

If you are unsure about how to go find the right influencer for you, it’s time you contact a professional influencer company that knows the tricks of the trade to bring in the right person for your brand.